Les Heures de Parfum

It was time to capture a life full of fresh early mornings Petit grain, FRESH HERBS at the dawn of intentions. Everything seemed possible – love, creation, belief. 
The time had come to embrace the day, comforted by self-confidence and honesty IRIS, and to fly or walk in the first glimmers of a spring of existence. The sheer newness was just waiting to be explored like an undiscovered continent bathed in hope, with the promise of cherishing the moment a little longer while everything remained quiet. Prolonging, preserving the moment: L’HEURE PROMISE by Cartier. 
An eiderdown of fragrance sandalwood, for leaving the night behind without affronting sleep. Outside, I sense, like a veil of tulle MUSK NOTES, my own deciding scent – that of my destiny unfolding and of an adventure that is anxious to take place.

It was red she wanted, the blush of excitement, the tumescence of bitten lips strawberry flesh, the carnation in his buttonhole. 
Moving closer, driving him crazy, shedding her shyness to wrap herself in filmy, playful, sensuous frills CRÈME DE MARRON. No more stage fright, just a rhythmic dance in the aura of a velvet stage curtain iris notes, spotlights following her body. Look, here’s my velvety shoulder CLOVE NOTES, there my swaying curves, then I vanish the better to come back to you, all legwork and pouting lips. Do you love my legs? The nape of my neck? The small of my back? Look, I’m your lover unveiled at the coveted hour, dressed in my powdered skin, my red lingerie red rose notes flying off in a peal of laughter FRESH GREEN NOTES. And what if I said “vous” to you, just for the show, like Juliette Gréco singing: “Undress me, but not too soon, not too fast, learn to covet me…”

Rosemary green and lavender blue… An old nursery rhyme leads us back to a medicinal garden grown wild with sprightly aromatic herbs, wise plants picked to cheer body and soul. The apothecary’s prescription: an infusion of joy and courage lentiscus, a bracing cure for the blues THYME, a secret antidote for bitterness verbena, a teasing lash of green ABSINTH, a whiff of wellbeing lavender, a soothing embrace ALMOND
And so, in a halo of joyful kindness, the virtuous hour chases the clouds away and revives our spirits… Thyme and sweet marjoram, hyssop and rue.

The horizon cleared, sparking the desire to escape. Was it dawn or dusk? The moment smelt of the promised land, of alfalfa and a shimmering summer of the soul magnoliaBERGAMOT. An opportunity to be seized, as if hanging onto life's wild collar HORSEHAIR NOTE. And there they went! 
Together they charged towards the challenges that awaited vetiver, grappling hand-to-hand with a tanned hide YERBA-MATE and glistening fur, both accomplices in their own abduction, romantic actors of an overwhelming love musk notes
Astride a steed galloping at full speed, L'HEURE FOUGUEUSE, noble and imperious lavender, rushed towards freedom enveloped in the humid heat of straw struck by a storm COUMARIN, oak moss.

The moment was electric, charged with high-tension energy lemon, FLAXSEED. The unexpected laid down the law.
The start was announced. Outside, the world accelerated. The hour when everything lights up, like a neon longing to consume, had arrived. Refusing to abstain from anything, invigorating yourself with acidity, feeling the vibrating rhythm of the street and pounding the asphalt in a wild yet lucid undertaking.
And drinking to life gin notes, to the falling night, to parties past and to those that are yet to be invented in moments of rapture. For Time is radiant ALDEHYDES, and happiness is in tune with these bodies that are charged with fantasy and the invigorating thrill of L’HEURE BRILLANTE, which pours forth like a spicy drop.


Deny yourself nothing and do not resist this desire shrouded in voluptuous mystery amber note.
Yes, it is unreasonable, but it is down to that silky bronzed skin SANDALWOOD and to that soft, sun-kissed velvet, so beautiful, so warm tolu with a taste that I imagine to be all the more addictive because it is forbidden. Deny yourself nothing, yield to the magnetic aura MUSK NOTES and to the subtle scent of L'HEURE DEFENDUE, succumb to this soft, deaf temptation patchouli… Spellbound VANILLA and sweetened with absolute black cocoa.

The world stirred, preparing its early morning with freshness and joy…Washed. That first gleam of light that caressed the eyelashes was soft peony notes, we could have bathed in the clear fountain for its transparency, for its sheer blossoming of life ROSE.
Mouth, neck and shoulders, it mingled with the air naturally, untamed and fresh lychee notes, like a smile that still recalls the child. Everything seemed new and bright at the floral source of the silver thread AMBER WOOD of this shining HEURE DIAPHANE whose exquisite reflections dissolved everything, wrapping ionones it a cloud of pure emotion.

If we were playing at being fortunate, we would dream up countless desires, longings for champagne and appearances on the arms of the most eligible. Of course, the world would be our oyster and we would explore it in our private jets. We would be diamond seekers, fond of all those sought-after fruits that are rich in carats: red redcurrant, PINK PEPPERCORNgrenadine, blue BLUEBERRY, blackcurrant, BLACKBERRY, violet, green leafy notes, IVY, boxwood, SHISO and white ALDEHYDES, polygonum.
They are miracle-makers for the skin and “a girl’s best friend” – “boop boop bi doo”. Sleep in silk, live in euphoria, take baths of champagne, go out in a convertible and enrobe yourself in L’HEURE FOLLE in self-congratulation for becoming the princess of your own imperial extravagance.

Tangible, delicate, concrete reality… as long as you can find a way to reach it!
Imagine it were possible, as a time traveller, to enter L’HEURE PERDUE - the lost hour in which we could once again share the pleasure of a long-forgotten childhood treat. Ah, that exquisite softness that flows from all our childhoods, from a universal memory. Where does it come from, this sensual hour with its creamy aroma, fundamental and echoing the past?
From an elegant memory VANILLIN from one person’s appetite to another? Voluptuous and intimate like the scent of familiarity. HELIOTROPE
Perhaps because everything is ruled by science, so clever in posing as natural when in fact it is a feat of alchemy, exploring the artificial through a precipitate of large synthetic molecules, particularly VANILLIN.
This aldehyde with sensual aromas and a silky aura floating over the 11th hour, the lost and progressive hour, demystifying the conventional idea that beauty is only worthwhile if it is NATURAL.

Silence was on the prowl. You could hear it breathing, lurking like desire. The calmness felt only temporary. Drowsiness gained life, slowly jasmine and heavily PATCHOULI.
This was the time for listening to your own pulse at the edge of abandon, like a reverse countdown, a voyage into the intimate where everything both takes shape and disintegrates.
Withdraw into yourself, escape and focus your mind on your inner self, reaching that point where self-awareness resides. Was it day elemi gum, CORIANDRE ? Was it night incense, FRANKINCENSE ? Soon you must leave the darkness juniper... but not quite yet. First, savour L’HEURE MYSTÉRIEUSE for just one hour – no longer, that’s a promise – extracted from deep within, and rediscover your own personal roots.


There are moments when everything can be transformed, when it is impossible to distinguish the real from the unreal. An affaire of exact seduction leather notes, MATÉ, birch, an object of desire NARCISSUS, and a metamorphosis between shadow and light bergamot is at work. This is a time for breathing in emptiness and braving adventure patchouli where LA TREIZIÈME HEURE glides sensually VANILLA and fatally upon the skin like a sentiment, an exquisite dizziness of the unknown. Then, we are no longer able to distinguish the true from the false, the night from the day, and we surrender to the realm of the vague, the clear darkness of Nature that makes everything unique and possible.